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Why Price Per Gram Matters

Supplement shopping is confusing by design. Different serving sizes, different capsule counts, different dosages — all making it nearly impossible to compare value at a glance. Price per gram cuts through the noise.

The Problem With Bottle Prices

Consider two creatine products on the shelf:

Product A
Price: $24.99
60 capsules, 750 mg each
Total active: 45 g
= $0.56/gram
Product B
Price: $29.99
500 g powder
Total active: 500 g
= $0.06/gram

Product A looks cheaper at $24.99 vs $29.99. But per gram of creatine, Product B delivers over 9x more value. You'd need to buy 11 bottles of Product A to get the same amount of creatine in one tub of Product B.

Why Per-Gram Works

  • Compares across formulations. Capsules, tablets, powders, and liquids all have different amounts of active ingredient per serving. Per-gram normalizes them to the same unit.
  • Compares across sizes. A 30-day supply and a 180-day supply have wildly different sticker prices. Per-gram reveals which actually gives you more for your money.
  • Compares across retailers. The same brand may be priced differently on Amazon vs iHerb. Per-gram lets you find the best deal on the exact same product.
  • Exposes hidden costs. Some products use smaller doses per serving — meaning you need to take more to reach the same amount. Per-gram accounts for this automatically.

Real Savings Add Up

If you take creatine daily, the difference between $0.56/g and $0.06/g adds up fast. At 5 grams per day:

Product A (capsules)
$1,022/year
Product B (powder)
$110/year

That's $912 saved per year on a single supplement — just by knowing the per-gram price. Multiply that across a daily stack of 3-4 supplements and the savings are substantial.

What Per-Gram Doesn't Tell You

Price per gram is a powerful comparison tool, but it's not everything. PerGram provides pricing data — not health advice. Factors that per-gram pricing alone doesn't capture:

  • Bioavailability — some forms of a supplement are absorbed better than others (e.g., magnesium glycinate vs magnesium oxide)
  • Third-party testing — certifications like NSF, USP, or Informed Sport indicate quality assurance
  • Additional ingredients — blends may include synergistic co-factors that add value beyond the primary ingredient
  • Personal tolerance — capsules, powders, and liquids suit different people

We display formulation type and full ingredient lists so you can factor these in alongside price.

Last updated: April 2026